Google Ads for Good
I help charities, agencies and purpose-led organisations turn Google Ads into clearer strategy, stronger campaigns and measurable results.
Trusted by
“Tom is a total joy to work with. A thoughtful, results-driven Google Ads strategist who takes the time to really understand the brief - and always goes above and beyond.”
“He combines excellent technical expertise with a collaborative, strategic approach - his optimisation work consistently delivered measurable improvements.”
“I highly recommend Tom for his exceptional contributions to our organisation's content team. His innovative and strategic approach has significantly elevated our brand's visibility and engagement.”
Why work with me?
Google Ads can get complicated quickly. I help organisations make sense of it - from Paid Search and Performance Max to Ad Grants, account rebuilds and conversion tracking.
I bring hands-on experience managing campaigns in-house for The Mix and SHOUT, including NHS partnerships, national fundraising campaigns and large Google Ad Grant accounts.
You work directly with me: clear strategy, straightforward advice and senior-level expertise - without layers of account management or unnecessary jargon.
FAQs
Do you only work with charities?
No. A lot of my experience is in charities, mental health and purpose-led organisations, but I work with any organisation that wants more from Google Ads.
Do you work with Google Ad Grants?
Absolutely. Setup, management, compliance and long-term strategy for Google Ad Grants are one of my specialist areas.
What if we already have a Google Ads account?
That's completely fine. I can review what's already there, identify what's working and what isn't, and recommend the best way forward - whether that's optimisation, a rebuild or simply a few changes.
Can you help with tracking as well as the ads?
Yes. I work with GA4 and Google Tag Manager to make sure campaigns are measuring the actions that actually matter.
Do you offer one-off projects or only ongoing management?
Both. I can manage accounts on an ongoing basis, or help with one-off audits, rebuilds, tracking projects and campaign launches.
Are we locked into a contract?
No. Ongoing management works on a rolling monthly basis, so there's no long-term commitment.
What happens on the first call?
We'll talk through your goals, your current setup and where you feel things could improve. I'll give you my initial thoughts and, if it makes sense to work together, we can agree on the next step.