Hey, I’m Tom.
I help charities and non-profits reach more people, increase their impact, and get more from Google Ads.
No meaningful improvements. No fee.
Every click matters when you're working to make a difference.
I've spent my career helping charities connect with the people who need them most. As the in-house Google Ads Manager for The Mix and SHOUT, I've managed campaigns supporting everything from life-saving mental health services and fundraising to awareness campaigns and public health initiatives.
That's why I believe Google Ads isn't just about clicks and conversions. It's about helping the right people find the support, information or cause they're looking for.
Google Ad Grants
Build, recover and improve your £7,000-per-month advertising grant.
Paid Google Ads
Reach donors, fundraisers and service users through focused paid campaigns.
Tracking and strategy
Understand what is working through meaningful conversion tracking and practical account audits.
Google Ad Grants
Paid Search
Performance Max
GA4 & Conversion Tracking
Google Tag Manager
Google Ads Strategy & Audits
Move for Mental Health
Helping a national mental health charity acquire more active fundraisers through Google Ads.
Case Studies
"I've had the pleasure of working with Tom on Google Ads campaigns for NHS Integrated Care Boards across the UK. He combines excellent technical expertise with a collaborative, strategic approach, and his recommendations and optimisation work have consistently delivered measurable improvements."
Kane Hazard, NHS Partnerships Manager
Mental Health Innovations
Testimonials
“Google Ads was the strongest performing channel. It brought in one of our top five fundraisers, underlining its value beyond volume alone.”
Move For Mental Health Campaign Report 2026
“I highly recommend Tom for his exceptional contributions to our organisation's content team. His innovative and strategic approach has significantly elevated our brand's visibility and engagement.”
David Gradon, Founder and Director
The Great Friendship Project
“Tom is a total joy to work with.
He is a thoughtful and results-driven Google Ads strategist who takes the time to really understand the brief, the wider objectives and what each campaign needs to achieve. He is always looking for ways to improve performance and goes above and beyond to make sure the ads are doing the job they should be.”
Amy Cowley, Head of Marketing and Communications
The Mix
“Tom is a passionate and hard working practitioner who goes above and beyond for his clients. We have had the opportunity to work on projects together and I found him highly skilled and professional. His expertise in the mental health and charity sector have really helped and supported our clients and anyone would be privileged to have Tom on their team.”
Furzana Ahmed, Co-Production Lead
Cape
FAQs
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This service is ideal if you:
✓ Manage a Google Ad Grant
✓ Want to improve your paid Google Ads performance
✓ Need help with GA4 or conversion tracking
✓ Don't have an in-house Google Ads specialist
✓ Want expert advice before investing more budget
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Absolutely. I can help with everything from setting up and managing Google Ad Grants to improving performance, maintaining compliance and developing long-term campaign strategies.
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Yes. Alongside Google Ad Grants, I manage paid Search and Performance Max campaigns, helping organisations increase donations, awareness and engagement.
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That's perfectly fine. Whether your account is performing well or has been neglected for years, I'll review what's already there and recommend the best way forward.
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Every organisation is different, so I tailor my pricing to the level of support you need. After our discovery call, I'll provide a clear proposal with no hidden costs.
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Nothing. The discovery call is completely free and there's no obligation to work together afterwards. It's simply an opportunity for us to discuss your goals and see whether I'm the right fit.
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If we decide to work together, I'll put together a clear plan outlining the opportunities I've identified, my recommendations and the next steps. If I'm not the right fit, I'll be honest and point you in the right direction.
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Yes. Every discovery call includes an initial review of your Google Ads account (where applicable). If I spot opportunities to improve performance, I'll explain them during the call - whether or not we end up working together.
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I don't believe in locking organisations into lengthy contracts. We'll agree on an approach that works for your team, whether that's a one-off audit, a short-term project or ongoing support.
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Because Google Ads is all I do.
Rather than spreading my time across SEO, social media, email marketing and web design, I focus exclusively on Google Ads and the tools that support it. That means you'll work directly with someone who specialises in helping charities get better results from Search, Performance Max, Google Ad Grants and conversion tracking.